What is bot-driven traffic and how can we avoid it? The traffic on the ads and web pages that is from non-human sources refers to bot traffic. Such type of traffic usually belongs to software apps meant for running automated and repetitive tasks that are known as bots.
Bots are not good for website owners, advertisers and publishers as the performance of the website is directly impacted by the amount of traffic a page receives. If the traffic is not authentic and real, then it would not account for revenue generation.
Did you know that bot account for half of the web traffic?
Here are some key metrics, measurement, and analysis of which would indicate bot traffic:
Now that you know what is bot-driven traffic and how can you avoid it, save yourself from bot traffic with the above-suggested methods.
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